Opportunity Information: Apply for USDA NIFA FINI 009750
The Gus Schumacher Nutrition Incentive Program (GusNIP) Competitive Grants Program is a mandatory USDA grant opportunity run by the National Institute of Food and Agriculture (NIFA) that supports and evaluates projects designed to increase the purchase of fruits and vegetables among people participating in federal nutrition assistance programs. The core idea behind the program is to make healthier foods more affordable and appealing at the moment people are buying groceries by offering incentives at the point of purchase. These incentives are specifically intended for USDA Supplemental Nutrition Assistance Program (SNAP) participants across all 50 states, the District of Columbia, Guam, and the U.S. Virgin Islands, and for USDA Nutrition Assistance Program (NAP) participants in Puerto Rico, American Samoa, and the Commonwealth of the Northern Mariana Islands. In practice, this generally means projects that add immediate purchasing power for produce when an eligible customer uses benefits, thereby nudging purchases toward fruits and vegetables.
This opportunity is listed under the funding opportunity title "The Gus Schumacher Nutrition Incentive Program Competitive Grants Program" with the funding opportunity number "USDA NIFA FINI 009750." It falls under the Agriculture funding activity category and is associated with CFDA number 10.331. The award instrument type is a grant, and the opportunity category is mandatory, meaning the program is backed by required funding rather than being purely discretionary. The public posting date for this opportunity was February 2, 2023, and the original closing date for applications was May 4, 2023.
In terms of funding scale, the program is set up to support a limited number of relatively large projects. The maximum award amount (award ceiling) is $15,000,000, and the agency anticipated making about 15 awards under this cycle. That combination suggests a competitive process aimed at supporting substantial, well-developed projects that can operate at meaningful scale and generate usable evidence about what works. A key element is not only implementing incentive strategies, but also evaluating them, which implies applicants are expected to measure outcomes such as fruit and vegetable purchasing behavior and related impacts tied to the incentives.
Eligibility is noted broadly as "Others," with additional clarification referenced in a separate eligibility section of the full announcement. This phrasing typically signals that eligibility may extend beyond a single applicant type and could include multiple kinds of organizations depending on the detailed rules in the official notice. The administering agency is the U.S. Department of Agriculture, specifically NIFA, which is the USDA branch that commonly manages competitive grants supporting food systems, nutrition, and agricultural research and implementation efforts.
Overall, this grant opportunity is centered on improving diet quality among low-income households by using direct, purchase-based incentives to increase fruit and vegetable consumption, while building a stronger evidence base through evaluation. The geographic coverage is broad and explicitly includes U.S. territories with SNAP as well as areas served by NAP, making it one of the larger federal efforts aimed at increasing produce purchases through benefit-linked incentives at the checkout point.Apply for USDA NIFA FINI 009750
- The Department of Agriculture, National Institute of Food and Agriculture in the agriculture sector is offering a public funding opportunity titled "The Gus Schumacher Nutrition Incentive Program Competitive Grants Program" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 10.331.
- This funding opportunity was created on Feb 02, 2023.
- Applicants must submit their applications by May 04, 2023. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $15,000,000.00 in funding.
- The number of recipients for this funding is limited to 15 candidate(s).
- Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
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