Opportunity Information: Apply for RFA 388 16 000006
The Social and Behavior Change Communication (SBCC) Activity is a USAID/Bangladesh funding opportunity designed to improve health outcomes by increasing public demand for, and use of, essential health services in Bangladesh. USAID planned to fund this work through a five-year cooperative agreement with an estimated maximum value of up to $15 million. The activity is rooted in the idea that improving service quality alone is not enough; people also need accurate information, motivation, and supportive social norms that make it more likely they will seek care and adopt healthier practices. In practice, this means using coordinated SBCC approaches to influence knowledge, attitudes, social norms, and behaviors related to priority health areas.
The technical focus spans several major public health priorities: maternal, neonatal, child, and adolescent health (MNCAH), family planning (FP), nutrition, and tuberculosis (TB). The award’s core purpose is to generate demand for high-quality services and to increase utilization of those services and related health products. This can include encouraging timely antenatal care, safe delivery and postnatal care, appropriate newborn and child health practices, adolescent health service use, uptake of modern contraception, improved nutrition behaviors (including infant and young child feeding), and better TB prevention, testing, treatment adherence, and stigma reduction.
The activity is organized around two main objectives. First, it seeks to increase exposure to and coverage of high-quality SBCC messages and interventions addressing key behaviors, services, and health products. While the effort is national in intent, it places a particular geographic emphasis on Chittagong and Sylhet Divisions, suggesting USAID wanted concentrated programming where needs, gaps, or strategic priorities were especially important. The focus on “exposure” and “coverage” indicates an expectation of wide reach and consistent message delivery across appropriate channels, which often includes mass media, community engagement, interpersonal communication, and other locally effective methods, all tailored to specific audiences.
Second, the opportunity emphasizes strengthening the Government of Bangladesh Ministry of Health and Family Welfare (MoHFW) so that SBCC capacity is improved and sustained beyond the life of the project. This objective targets the government’s ability to plan, develop, implement, and evaluate SBCC both centrally and within Chittagong and Sylhet Divisions. In practical terms, this can involve building systems and skills for strategy development, message design, campaign planning, coordination across health programs, monitoring and evaluation, and using data to refine communication approaches over time. The intent is not only to run effective campaigns, but also to leave behind stronger institutional capability within MoHFW to manage SBCC as a core function of the health sector.
Administratively, the opportunity was issued by USAID in Dhaka under Funding Opportunity Number RFA 388 16 000006, classified as a mandatory announcement using a cooperative agreement instrument (meaning USAID would expect substantial involvement during implementation). Eligibility was listed as unrestricted, with the opportunity categorized under the health funding activity area and tied to CFDA 98.001. The original closing date for submissions was July 31, 2016, and the anticipated award size was capped at $15 million over the five-year period.Apply for RFA 388 16 000006
- The Bangladesh USAID-Dhaka in the health sector is offering a public funding opportunity titled "Social and Behavior Change Communication (SBCC) Activity" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 98.001.
- This funding opportunity was created on 2016-06-19.
- Applicants must submit their applications by 2016-07-31. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $15,000,000.00 in funding.
- Eligible applicants include: Unrestricted.
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Frequently Asked Questions (FAQs)
What is the SBCC Activity funding opportunity?
The Social and Behavior Change Communication (SBCC) Activity is a USAID/Bangladesh funding opportunity intended to improve health outcomes in Bangladesh by increasing public demand for, and use of, essential health services through coordinated SBCC approaches.
Which USAID mission is associated with this opportunity?
The opportunity was issued by USAID in Dhaka under USAID/Bangladesh.
What is the main purpose of this activity?
The core purpose is to generate demand for high-quality health services and increase utilization of those services and related health products. The activity is based on the premise that improving service quality alone is not enough; people also need accurate information, motivation, and supportive social norms that encourage care-seeking and healthier practices.
What does SBCC mean in this opportunity?
SBCC refers to Social and Behavior Change Communication, described here as coordinated communication approaches designed to influence knowledge, attitudes, social norms, and behaviors related to priority health areas.
What technical areas does the activity focus on?
The technical focus spans maternal, neonatal, child, and adolescent health (MNCAH), family planning (FP), nutrition, and tuberculosis (TB).
What types of health behaviors and service use does the activity aim to influence?
Examples named in the opportunity include encouraging timely antenatal care, safe delivery and postnatal care, appropriate newborn and child health practices, adolescent health service use, uptake of modern contraception, improved nutrition behaviors (including infant and young child feeding), and improved TB prevention, testing, treatment adherence, and stigma reduction.
How is the activity structured (main objectives)?
The activity is organized around two main objectives: (1) increasing exposure to and coverage of high-quality SBCC messages and interventions addressing key behaviors, services, and health products; and (2) strengthening the Government of Bangladesh Ministry of Health and Family Welfare (MoHFW) so SBCC capacity is improved and sustained beyond the project.
What does the first objective (exposure and coverage) emphasize?
It emphasizes wide reach and consistent delivery of high-quality SBCC messages and interventions across appropriate channels, with an expectation of increasing exposure and coverage related to priority behaviors, services, and health products.
Is the activity national or focused on specific locations?
The effort is national in intent, but it places particular geographic emphasis on Chittagong and Sylhet Divisions.
What channels or methods are suggested for delivering SBCC?
The opportunity notes that wide reach typically includes mass media, community engagement, interpersonal communication, and other locally effective methods tailored to specific audiences.
What does the second objective (strengthening MoHFW) involve?
It targets improved and sustained SBCC capacity within the Ministry of Health and Family Welfare (MoHFW), including the ability to plan, develop, implement, and evaluate SBCC centrally and within Chittagong and Sylhet Divisions.
What kinds of capacity strengthening are mentioned for MoHFW?
Examples include building systems and skills for strategy development, message design, campaign planning, coordination across health programs, monitoring and evaluation, and using data to refine communication approaches over time.
What is the expected award type/instrument?
USAID planned to fund the work through a cooperative agreement.
What does it mean that this is a cooperative agreement?
The opportunity indicates that a cooperative agreement means USAID would expect substantial involvement during implementation.
What is the planned period of performance?
The work was planned as a five-year activity.
What is the estimated maximum funding amount?
The estimated maximum value was up to $15 million over the five-year period.
Is the funding amount a cap or an exact award value?
The opportunity describes an estimated maximum value of up to $15 million, indicating a ceiling rather than a guaranteed or fixed amount.
What is the Funding Opportunity Number (FON)?
The Funding Opportunity Number is RFA 388 16 000006.
How was the opportunity classified?
It was classified as a mandatory announcement.
What was the eligibility status?
Eligibility was listed as unrestricted.
What funding activity area does this opportunity fall under?
The opportunity was categorized under the health funding activity area.
What CFDA number is associated with this opportunity?
The opportunity is tied to CFDA 98.001.
What was the submission deadline?
The original closing date for submissions was July 31, 2016.
Who is the government counterpart highlighted in the opportunity?
The Government of Bangladesh Ministry of Health and Family Welfare (MoHFW) is explicitly highlighted, with an emphasis on strengthening its SBCC capacity.
What is the long-term intent beyond implementing campaigns?
Beyond running effective SBCC campaigns, the intent is to leave behind stronger institutional capability within MoHFW so the government can sustain SBCC as a core health sector function after the project ends.
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