Opportunity Information: Apply for DOS USNATO PAA 2023 001
The U.S. Mission to NATO, through its Office of the Public Affairs Advisor (PAA), is offering funding under its Public Diplomacy Small Grants Program via an Annual Program Statement. The overall goal is to support projects that strengthen public understanding of NATO's role in regional peace and security and the broader rules-based international order, while also reinforcing U.S. foreign policy interests within the Alliance. A core requirement is that every proposed activity has a clear and direct connection to the United States, such as involvement by U.S. experts, U.S.-based organizations, or American institutions that can credibly contribute to the topic area and help communicate U.S. perspectives and priorities related to NATO.
The program is designed for small, high-impact public diplomacy initiatives, and it is open to a wide range of project formats. Example activities include academic or professional lectures and seminars, speaker programs, artistic and cultural collaborations (workshops, performances, exhibitions), professional or academic exchanges and trainings, digital engagement campaigns, production of digital content (including videos and short films), and the development of educational materials. While proposals focused on NATO member and partner countries are prioritized, the Mission will also consider projects in other strategically important countries if they clearly support NATO objectives or improve understanding of NATO's purpose and policies.
USNATO PAA is looking for proposals that align with specific priority themes. These include allied unity; countering disinformation and misinformation; media independence and media literacy; nuclear deterrence and arms control; cyber security; emerging and disruptive technologies; NATO's engagement with Africa, Asia, or Latin America; NATO and Russia; and the People's Republic of China's expanding economic, political, and military influence. Additional priority areas include energy security, climate security, counterterrorism, Women, Peace, and Security, youth and security, and space security. Competitive proposals should not only address one or more of these themes but also show how the project will shift understanding, attitudes, or behaviors in a meaningful way among targeted audiences.
The opportunity emphasizes modern, creative approaches, particularly those that use digital technology, social media, and other innovative tools to extend reach and engagement. The Mission also signals a strong preference for programs that reflect diversity of thought and background, demonstrate gender balance, and incorporate an intersectional approach where relevant. Projects that elevate emerging voices, especially youth, are encouraged, as are tangible outputs that can be reused or shared widely (for example, toolkits, curriculum modules, short videos, or published findings) to create multiplying effects beyond a single event. Producing outputs in two or more languages is highlighted as an advantage, and applicants are encouraged to include candid analysis of gaps in NATO strategies paired with practical, actionable solutions. Strong proposals are expected to include an implementation plan that builds in evaluation, using measurable indicators such as key performance indicators (KPIs) so performance and outcomes can be tracked quantitatively.
Intended participants and audiences include women and youth; security and defense communities; policymakers; and other opinion shapers across NATO member states, NATO partner countries, or other strategically important locations. The grant period of performance is expected to run between 12 and 24 months, giving recipients time to plan, execute, and evaluate multi-phase programming. The funding instrument is a grant, with an award ceiling listed at $50,000. Eligible applicants include registered non-profit organizations (including think tanks and civil society/non-governmental organizations), non-profit or non-governmental educational institutions, and governmental institutions. The opportunity is issued by the U.S. Mission to NATO, listed under CFDA 19.040, with the funding opportunity number DOS USNATO PAA 2023 001, and the original closing date was July 3, 2023.Apply for DOS USNATO PAA 2023 001
- The U.S. Mission to NATO in the other sector is offering a public funding opportunity titled "U.S. Mission to NATO Public Affairs Annual Program Statement" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.040.
- This funding opportunity was created on 2023-05-03.
- Applicants must submit their applications by 2023-07-03. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $50,000.00 in funding.
- Eligible applicants include: Others.
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FAQs: U.S. Mission to NATO (USNATO) Public Diplomacy Small Grants Program
What is this grant opportunity?
This opportunity is the U.S. Mission to NATO's (USNATO) Public Diplomacy Small Grants Program offered through an Annual Program Statement and managed by the Office of the Public Affairs Advisor (PAA). It supports small, high-impact public diplomacy projects connected to NATO-related themes.
What is the overall goal of the program?
The program aims to strengthen public understanding of NATO's role in regional peace and security and the broader rules-based international order, while also reinforcing U.S. foreign policy interests within the Alliance.
What is a core requirement for proposed activities?
Every proposed activity must have a clear and direct connection to the United States. Examples of acceptable connections include involvement by U.S. experts, U.S.-based organizations, or American institutions that can credibly contribute to the topic and help communicate U.S. perspectives and priorities related to NATO.
What types of projects or activities are supported?
The program is open to a wide range of public diplomacy formats. Example activities include lectures and seminars, speaker programs, artistic and cultural collaborations (such as workshops, performances, and exhibitions), professional or academic exchanges and trainings, digital engagement campaigns, production of digital content (including videos and short films), and development of educational materials.
Are digital or social media approaches encouraged?
Yes. The opportunity emphasizes modern, creative approaches, particularly projects that use digital technology, social media, and other innovative tools to expand reach and engagement.
Which countries or regions are prioritized for programming?
Proposals focused on NATO member and partner countries are prioritized. However, the Mission will also consider projects in other strategically important countries if they clearly support NATO objectives or improve understanding of NATO's purpose and policies.
What priority themes should proposals address?
USNATO PAA is looking for proposals aligned with one or more priority themes, including allied unity; countering disinformation and misinformation; media independence and media literacy; nuclear deterrence and arms control; cyber security; emerging and disruptive technologies; NATO's engagement with Africa, Asia, or Latin America; NATO and Russia; and the People's Republic of China's expanding economic, political, and military influence.
Are there additional thematic priority areas?
Yes. Additional priority areas include energy security, climate security, counterterrorism, Women, Peace, and Security, youth and security, and space security.
What makes a proposal competitive under this program?
Competitive proposals address one or more priority themes and clearly explain how the project will shift understanding, attitudes, or behaviors in a meaningful way among targeted audiences. Strong proposals also include an implementation plan and evaluation approach with measurable indicators such as KPIs.
Does the program favor tangible deliverables?
Yes. The opportunity encourages tangible outputs that can be reused or shared widely (such as toolkits, curriculum modules, short videos, or published findings) to create multiplying effects beyond a single event.
Is producing materials in more than one language beneficial?
Yes. Producing outputs in two or more languages is highlighted as an advantage.
Are applicants encouraged to include critique or analysis in their proposals?
Yes. Applicants are encouraged to include candid analysis of gaps in NATO strategies along with practical, actionable solutions.
What expectations are stated around diversity and inclusion?
The Mission signals a strong preference for programs that reflect diversity of thought and background, demonstrate gender balance, and incorporate an intersectional approach where relevant.
Does the program encourage youth participation or emerging voices?
Yes. Projects that elevate emerging voices, especially youth, are encouraged.
Who are the intended participants or target audiences?
Intended participants and audiences include women and youth; security and defense communities; policymakers; and other opinion shapers across NATO member states, NATO partner countries, or other strategically important locations.
What is the expected period of performance?
The grant period of performance is expected to run between 12 and 24 months, allowing time to plan, execute, and evaluate multi-phase programming.
What is the funding instrument for this opportunity?
The funding instrument is a grant.
What is the maximum award amount (award ceiling)?
The award ceiling listed for this opportunity is $50,000.
Who is eligible to apply?
Eligible applicants include registered non-profit organizations (including think tanks and civil society/non-governmental organizations), non-profit or non-governmental educational institutions, and governmental institutions.
Which office and agency are issuing this opportunity?
This opportunity is issued by the U.S. Mission to NATO, through its Office of the Public Affairs Advisor (PAA).
What is the CFDA number listed for this opportunity?
The opportunity is listed under CFDA 19.040.
What is the funding opportunity number?
The funding opportunity number is DOS USNATO PAA 2023 001.
What was the original closing date provided?
The original closing date listed was July 3, 2023.
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